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Audiences are nostalgic for 'the old internet' and long for content that feels timeless. Lots of developers are already starting to use this by dumping trends and focusing more on evergreen material like vlogs and storytime videos, or reviving retro visual appeals (although this itself is likely just a present pattern). You don't wish to waste important time creating videos for the sake of hopping on a pattern audiences do not wish to see it anyway.
Instead, focus on premium content that shows your craft and worths. Do not just hop on the fond memories pattern use throwback references or older music designs just if they match your story.
I utilize AI to develop social media content every day, however most likely not in the method you're believing. Rather of typing in a timely and then publishing, AI is woven into almost every phase of how I think, draft, style, and ship content. At Buffer, and on my own social media, I have actually grown to over 20,000 fans across platforms.
Simple Tips for Capturing Magical Family MilestonesA year back, my AI use looked like most individuals's: open ChatGPT, ask it to compose a caption, get something generic back, rewrite the entire thing anyhow, and wonder what the point was. The problem wasn't the tools, it was that I was using them one-dimensionally when the real utilize was all over else.
Not since AI was writing better posts for me, however because I was composing much better posts with AI handling the friction. I have actually checked a lot of tools. These are the 14 that stuck, organized by where in my workflow they are available in, beginning well before I open a blank page.
I'm a company follower that the quality of my content is directly tied to the quality of what I take in. Compared to the amount of time and energy I have, there are boundless amounts of content and connections to be made. This is where this tool comes in: they assist make that process much easier and more repeatable.
When you conserve something to Sublime a quote, a link, an image, a note it right away surfaces associated ideas from other individuals's libraries. "communal knowledge management."In practice, it feels less like a productivity tool and more like searching the reading lists of the most fascinating individuals you understand.
Sari's framing is one I come back to typically: the secret to much better AI output isn't much better prompts it's better inputs. There's a real difference in between asking AI to "compose me something about personal branding" and handing it 40 ideas you've been gathering about identity, craft, and audience-building and asking it to discover the thread.
Or I'll drop them onto a digital infinity board and start having fun with the circulation reorganizing ideas, adding my own notes and external context until a shape emerges. It does require active engagement, however. You have to sit with what it surfaces, not simply save it to a folder you'll never ever reopen.
In some cases I need to extract structure from my own rambling I talked through an idea, and now I require to discover what's actually worth keeping. Other times I have actually got the opposite problem: spread recommendations throughout tabs, notes, and half-watched videos, and I require to synthesize them into something meaningful that still sounds like me.
That's not why it's on this list. The use case I lean into for Granola is thinking out loud.
What I get back isn't just a records. It's a beginning point. When ideas will not await a hassle-free minute, so you simply interrupt everyone (my group has been extremely patient with me) This is how I use Granola to remain present in conferences without losing every thought that pops up.
Granola makes that instinct productive. I might probably do this with most chatbots' voice modes ChatGPT, Claude, even a fundamental voice memo plus a manual summary. Granola's edge is that it's purpose-built for capture and extraction. It's not attempting to have a conversation back at me. It's simply listening and organizing.
I drag in YouTube videos, TikToks, articles, PDFs, voice notes whatever raw product I'm working with and arrange it into groups that the AI can pull from simultaneously.
I utilize it mostly for scripting YouTube videos, short-form material, anything where I desire the output to in fact seem like me rather than generic AI-speak. My typical setup looks like this: Examples of my own previous material (this teaches it my voice) Referral videos I wish to study not to copy, however to find out from their structure, hooks, pacing The working draft, where the AI pulls from both groups simultaneouslyThat tail end is what makes it click.
It's synthesizing my voice from Group 1 with the structural patterns from Group 2. The output still requires modifying, but I'm beginning from something that seems like me riffing on ideas I really appreciate not a generic script template. I can likewise access several models (ChatGPT, Claude) within the same workspace, which works when I desire to compare outputs or utilize different designs for various parts of the process.
The real tool below is more thoughtful than its landing page suggests, but it's a meaningful financial investment. Plans are annual just with a credit-based system, so it's worth screening within the 30-day money-back assurance before you go all in.Price: From $400/year (yearly billing only; 30-day money-back assurance) Here's what I've found works much better than asking AI to write my content: asking it to help me analyze my material.
: Strategic sparring and seeing concepts before I construct themClaude is my thinking partner. Not my ghostwriter my sparring partner. That difference matters more than any function list. What makes Claude uniquely helpful for content work is the combination of deep reasoning and the capability to in fact reveal me things.
It can also picture what we're discussing: prototype a web page design, mock up a report structure, build a working preview of a landing page. I'm not just discussing concepts in the abstract. I'm taking a look at them. For our upcoming State of Social Engagement report, I went back and forth with Claude over numerous rounds till the structure clicked.
That iterative procedure is where the real thinking occurred. I've also used it to model web page layouts before sharing concepts with my group. Being able to see the structure, not just explain it, assists me pertain to discussions better prepared. The sparring just works if I in fact press back.
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